Logo Sketches

(Click to enlarge)

Above are my initial sketches for both the artist logo (left) and the record label logo (right). The concept of a logo is to provide a graphical represenattion of a brand, in this case, the brand is Olly Patriarca as an urban pop-star and Mega Records as a 'fresh talent scout' label. Essentially, logos define, communicate and represent values and it is imperative that they remain relevant for the institution and the target market. For example, I am favouring my 'Interlinking' and 'Grafiti' artist logo sketches since they represent the urban, trend-setting nature of Olly Patriarca (a city-bred artist who values his roots) in addition to being relevant to the market niche of predominanly Britsh youths since artistic grafiti encapsulates this iconography perfectly. Furthermore, both of my potential logos for the record label are relevant to the instution of Mega Records and incorporate 'lips' to create a bold, iconic image. The first design incorporates audio sound waves to signify the label as 'musical beings' also reflecting the artists signed, whereas the second sketch draws upon the connotations of a meaphone as a device that broadcasts/projects a significant message; symbolic of Mega Records broadcasting fresh new talent to the world.